A client of Magnum Integrated Marketing, Amanda’s Fine Jewels is an independent fine jewelry shop based in New York City—the purpose behind each post, email blast, social promotion, and more is to drive traffic to their website and generate sales. Content created is posted to Instagram, Facebook, and Pinterest, with products tagged and linked to the website. Another important aspect the client wanted to showcase is the details and beauty behind each piece, honing in on the uniqueness of the gemstones in the entire collection.
