With the launch of Skin Retreat Med Spa, building a strong foundation was essential to both opening and long-term growth. From branding and marketing to daily operations and client experience, every system needed to be created with intention. By combining educational, approachable content with targeted email, SMS, direct mail, and paid digital campaigns, the goal was to increase brand awareness while driving consistent appointment bookings. Managing social media, website updates, business listings, and in-house promotions required flexibility and creativity, especially when adapting messaging to seasonal services and client needs. Being involved from opening through daily operations allowed for a hands-on, thoughtful approach to growing a small business while maintaining a welcoming, elevated patient experience.